The Supporter

Humanists who wish the best for the world. Persuasive and captivating teachers who enjoy being social and thrive in group settings. Sensitive and empathetic friends and advocates.

Identity

Love

Work

Caution

Leadership

Happiness

Strength

The Campaigner

The Commander

The Debater

The Caretaker

The Star

The Director

The Cavalier

The Advocate

The Sentimentalist

The Architect

The Intellectual

The Guardian

The Artist

The Inspector

The Craftsperson

Enthusiastic and empathetic to everyone around them. Passionate and intense in relationships and friendships. Magnetic creatives who like to forge their own paths.

Visionaries and leaders. Confident and commanding. Strong sense of self. Successful and dedicated.

Inspired problem solvers who challenge tradition. Devil's advocates. Witty and quick conversationalists. Inventors who look to improve their surroundings.

Kind and consoling. Responsible and organized. Empathetic and value-driven.

Passionate and high-energy. Social butterflies. Enjoy being the center of attention. Empaths who care deeply for those around them.

Strong-willed, principled leaders. Embrace order, directness, and honesty. Organized and reliable.

Energetic and entertaining. Thrill seekers. Adaptable, dynamic, and practical. Easy-going and comfortable in a variety of environments.

Idealists with conviction. Sensitive and complex. Do-gooders who uplift others. Reserved but immensely caring.

Value-driven and idealistic. Deep-feelers who are sensitive to others' needs. Strong sense of individualism. Creative and sentimental.

Intellects and perfectionists who tend to focus inward. Planners, with a desire to always keep understanding all aspects of life. Logical and devoted.

Puzzle-solvers with a flair for inventiveness. Introverted ideas people. Analytical. Need intellectual challenges to feel fulfilled.

Loyal, reliable, and hard-working. Protectors of loved ones. Value-driven and altruistic.

Adventurous creatives. Adaptable and introspective. Modest and adaptable. Caretakers and artists, who see and nurture the beauty of the world.

Efficient and detail-oriented. Logical and rational thinkers. Hard workers with equally-high standards. Organized, no-nonsense planners.

Independent and individualistic type who values personal time and spontaneity. Highly practical yet flexible. Curious about the world. Pays attention to details and facts.

Research

Identity Archetypes are based on the Jungian model of 16 personality types. Our Identity archetype represents our primary mode of cognition: how we perceive and react to the world, and how we process information and make decisions.

Cognition

Description

Archetypes in Cognition